Mike is CEO of 35 year, Sydney based, MDSA Marketing Communications, specialising in Promotion Marketing, Tourism Marketing, Lead Generation, Movie Marketing/Brand Integration.
Mike holds Marketing Hall of Fame equivalents in Australia, India, Asia as well as globally. It was acknowledged by the Hollywood Reporter that MDSA was the first Company to incorporate a digital placement, for the Woolmark brand in the Movie “How to lose friends & alienate people”.
MDSA had a 10-year JV with Norm Marshall & Associates, the largest independent Brand Integration Company in Hollywood, prior to their purchase by Bill Gates. MDSA owned the Qantas Movie Club, directed to all Frequent Flyers, every month for 9 years. MDSA Clients include: Qantas (35 years), ANZ Bank, Accor, Event Cinemas, News Digital Media, PayPal/eBay, IKEA, Scenic, Roadshow Entertainment, Fairfax, Reckitt Benckiser, Foxtel, Kia & Hyundai, China UnionPay, Viking, Carnival & MasterCard.
